Creator of Company of One | Helping Professionals Build Income & Control Through Entrepreneurial Thinking | Engineer & Educator | Host, Company of One Podcast
The first time I tried to start a business, it failed.
I had the idea.
I had the energy.
I had zero customers.
That’s when I learned a painful lesson:
Businesses don’t fail because the product isn’t “good enough.”
They fail because nobody buys.
Today, when I work with people starting something new, I push them straight to one thing: TALK TO PEOPLE.
Skip the business plan. Skip the website. Skip the logo.
Conversations = Clarity.
It’s not glamorous. But it works.
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