Creator of Company of One | Helping Professionals Build Income & Control Through Entrepreneurial Thinking | Engineer & Educator | Host, Company of One Podcast
The fastest way to waste time on a side hustle?
Start with what you want to sell.
What works?
Start with the problem people are already paying to solve.
Here’s a simple 3-step filter I give my clients:
1 Is the problem urgent?
2 Do people already spend money solving it?
3 Can you help them do it better/faster/cheaper?
That’s how businesses are born.
Not from passion.
From pain.
Start with what hurts.
Then offer a fix.