Creator of Company of One | Helping Professionals Build Income & Control Through Entrepreneurial Thinking | Engineer & Educator | Host, Company of One Podcast
“I’m just a tech guy — I don’t think anyone would pay me outside of my job.”
That’s what a client said to me during our first session.
He had been in IT for 12 years. Managed teams. Built systems. Solved huge problems.
But when it came to thinking about starting something of his own, he felt lost.
“I’m not a business guy. I don’t have a personal brand. I don’t even post online.”
Fair. But here’s what happened:
We spent 30 minutes walking through his background.
And two specific projects popped out — both where he had saved his company six figures by
solving problems no one else could fix.
We wrote them down.
Turned them into a sentence.
Then turned that into a simple offer.
Not a business.
Not a full-time commitment.
Just: “Here’s a way I can help others like I helped my employer.”
He sent it to someone in his network — a guy he hadn’t talked to in years.
That person said, “Actually, we need help with exactly that.”
First client landed. Just like that.
Here’s the point:
Most people don’t need a new identity.
They need to see their value through a new lens.
If you’ve been thinking, “I don’t know what I’d offer”
Chances are, the answer is already in your past work. You just haven’t named it yet.